The Brand Called Me

Is branding oneself a positive approach that employees should have? Personal branding is not all about selfpromotion and marketing tactics; it is more fundamental than that. It is a clear, deep, and profound understanding of who you are and what you stand for. “Every organisation should believe in playing with the strengths of the individual. The employees who can brand and market themselves well carry an image that gets associated with not only their brand name but also the organisation’s. Self-branding always helps.

The Business Partner Model: past & future perspectives

The informal business partner model has existed for well over 100 years when effective staff support functions, including HR, contributed to business results. Formalizing how HR professionals create more value as “business partners” has been of increased interest in the last 10-15 years. Given the emerging importance of HR as a contributor to business success, we suggest that it might be useful to pause and reflect on what we have learned in the past decade about the relevance of the business partner model and on the challenges that lie ahead.

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