Is branding oneself a positive approach that employees should have? Personal branding is not all about selfpromotion and marketing tactics; it is more fundamental than that. It is a clear, deep, and profound understanding of who you are and what you stand for. “Every organisation should believe in playing with the strengths of the individual. The employees who can brand and market themselves well carry an image that gets associated with not only their brand name but also the organisation’s. Self-branding always helps.
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