Few, proud and social

For the US Marine Corps, social networking is nothing new. The few and the proud have a long history of coming back from travels and conquests to tell stories to friends and family. So it is only natural that the Marine Corps now uses social networking as a big part of its Internet marketing efforts to attract new recruits.
From a MySpace page to its own branded social networking site at Our.Marines.com, the Marine Corps uses the power of social networking and viral communication to excite and engage its target 18- to 25-year-old audience.